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Angelique Naylor, an IT professional belonged in the part of the room that hadn’t heard about Exton’s dating app, but she’s irked by the current offerings on the market.“Coffee Meets Bagel only allows you one match a day,” she said, mentioning one of the dating services.Robyn Exton wanted to help a gay girlfriend who had gone through a break-up get back on the market.But Exton found that dating apps for lesbians were few and akin to Grindr, a service for gay men that is infamous for flings.During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.Most of the women mentioned using Tinder, but said they disliked how they had to base decisions about potential dates on a single photo and then swipe the screen to either like or reject them.
The idea is to create a community for lesbians looking to make friends, chat, and, of course, date.
It also eliminates the need for women to describe themselves. “They tend to undersell themselves.” Originally, Exton’s product was aimed purely at dating.
However, after a user survey late last year, she decided to refocus the product around creating a community of lesbians. ” The new version of the app features news feeds for eight cities filled with articles written by locals and listings of area events.
“And with Tinder, you swipe and swipe and then, it’s like ‘Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.
I just rejected her and she’s gone forever.’” Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.
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But these were all originally created for straight audiences and tend to be riddled with men masquerading as women or couples looking for threesomes.